Spark London was started in 2007 by Business Psychologist Joanna Yates. As well as producing many live events Joanna has also been working with clients to find solutions to their business challenges.

• I want to commission a bespoke Spark London experience for my brand or business.
• I want our organisational values to come to life.
• I want to be more persuasive with clients.
• Can stories help me as a leader?
• How can I get everyone in the business behind on our strategy?

I want to commission a bespoke Spark London experience for my brand or business.

My brand: We can create events specifically for your brand message. By choosing a suitable theme and storytellers we will work with you to make your event unique and unforgettable.

My business: We can create a Spark London event designed to explore a specific topic relevant for your organisation. For example maybe you want to focus on innovation, resilience or bravery. We will find stories (from inside or outside your organisation) to inspire dazzle and inform you how to bring more of these qualities into your business.

I want to make our organisational values come to life. 

We’ll help you people find the stories that show the values in action.

I want to be more persuasive with clients.

Sometimes people don’t need more facts they need a new story. We can help you to develop stories that wrap around the main messages you want to get across to your client. It requires much more than charm to use stories strategically and persuasively.

Can stories help me as a leader?

Yes they can. There are three stories that are useful to have as a leader. Anyone who is considering following you will be
asking themselves who are you, why does this matter to you and what are you going to ask me to do differently. Great leaders
have stories that answer these questions before they are even asked.

How can I get everyone in the business behind on our strategy?

Help them understand it then get people to turn it into stories they can relate to and relay to others.

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